The Etsy Vision

Apparently my coping mechanism for stress is absent philosophizing. It often descends into excited speculation of all the great things I am capable of achieving. The greatest of endeavors become possible and the constraints of reality become mere suggestions. Some people call them “delusions of grandeur.” I throw it all into a notebook and call it my business plan.

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See above. I wasn’t kidding about the notebook. It may just look like drunken ramblings, but this is where the magic happens.

An Etsy shop generating hobby income is hardly a business in most people’s definition of the word, but think of it as one and you’re one step closer to the dream. I like to think big. The trouble is, getting out of the thinking phase and into the doing phase is the hardest part. One quote I read online that strongly resonates with me (and was probably devised by an equally introspective and discombobulated personality) is “Perfectionists are often procrastinators, as they can tend to think “I don’t have the right skills or resources to do this perfectly now, so I won’t do it at all.”

Yep, that’s me.

I can picture myself building a product line, putting together a kick-starter, hiring employees, advertising… the list of ideas goes on, but all I have to guide me is my intuition, which first asks, “Is the time right yet?” and then quickly retorts, “Of course not, fool.”

The idea to start a blog to go with Kangaroocrafts was one of those late-night epiphanies that I had pushed to the back of my mind for the longest time. I wanted to be different from the hundreds of other craft blogs around, and I wanted it to be wonderful from the get-go. So of course, it never happened. One day an incredible surge of inspiration demanded, “Just write something! Anything! Start! Now!” The time was right.

Turns out that surge of inspiration was the result of my procrastinating something else- writing college application essays- but it was a kick to the backside nonetheless, and it got things done.

The question still remains. Where do I want to see my Etsy shop a couple years down the line? Well first off, everything in the business plan is going to happen. One day, for sure. The ultimate dream would be to establish myself as a brand name. It’s tough to convince yourself your dream is possible, but I look for role models everywhere. Take, for example, The Original Knitted Beard Hat. My initial thought when discovering them was,“That’s it??? I could do that.”

Well, yeah, of course I could but the reality is I didn’t. They did. A+ for execution and may Kangaroocrafts be just as triumphant some day.